By Elisa Kopplin Ferraretto,Luiz Artur Ferraretto

Obra primary para estudantes e profissionais, aborda das origens históricas da assessoria de imprensa à redação de relises e à produção de periódicos, passando pelos aspectos éticos e legais dessa atividade. Ao assessor, figura primary de qualquer organização atual, cabe trabalhar fatos e opiniões como notícia para que cheguem, dentro de padrões éticos, à sociedade em geral ou a segmentos dela.

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Assessoria de Imprensa - Teoria e Prática (Comunicação) (Portuguese Edition) by Elisa Kopplin Ferraretto,Luiz Artur Ferraretto

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